Harvard business review on doing business in China /
Harvard Business School Press
- 204 páginas : ilustraciones, gráficos ; 22 cm.
- Harvard business review paperback series .
Include index
The great transition. -- The Chinese negotiation. -- The hidden dragons. -- Short-term results: the litmus test for success in China. -- Entering China: an unconventional approach. -- To reach China's consumers, adapt to Guo Qing. -- Trouble in paradise. -- The forgotten strategy.
Home to a quarter of the world's population, China, with its rapid growth, expanding openness, and developing consumer market, has become a hotbed of opportunity - and risk - for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China.
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Empresas comerciales extranjeras - china Empresas comerciales internacionales - china Inversiones extranjeras - china