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Running lean : iterate form plan a to a plan that works

By: Maurya, Ash [autor]
Series: The lean seriesPublisher: Sebastopol, CA : O´Reilly Media, ©2012Edition: 2nd edDescription: xxviii, 207 páginas : ilustraciones ; 24 cmContent type: texto Media type: no mediado Carrier type: volumenISBN: 9781449305178Subject(s): Emprendimiento | Nuevas empresas comerciales | Planificacion empresarialDDC classification: 658.4013
Contents:
Roadmap. -- Meta-principles. -- Document your lan A. -- Identify the riskiest parts of your plan. -- Prioritize where to start. -- Get ready to interview customers. -- The MVP interview. -- Verify quantitatively.
Summary: We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea: Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding
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Colección general 658.4013 M459 (Browse shelf) 2nd ed. 2012 1 Available 0000010075
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658.4013 C163 Becoming a category of one : 658.4013 F411 Calidad total : 658.4013 G536 Cómo mejorar la calidad y la productividad con el método Deming : 658.4013 M459 Running lean : 658.4013 Se691 Calidad : 658.4013 V242 La ruta del servicio / 658.4013 V242 La ruta del servicio /

Enhanced descriptions from Syndetics:

<p>We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.</p> <p>What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean .</p> <p>In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.</p> <p> Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.</p> Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding Get on track with The Lean Series <br> <br> <br> <br> Presented by Eric Ries--bestselling author of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses --The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

Include index

Roadmap. -- Meta-principles. -- Document your lan A. -- Identify the riskiest parts of your plan. -- Prioritize where to start. -- Get ready to interview customers. -- The MVP interview. -- Verify quantitatively.

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea: Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding

Table of contents provided by Syndetics

  • Foreword (p. XIII)
  • Preface (p. XVII)
  • Introduction (p. XXI)
  • Part 1 Roadmap
  • Chapter 1 Meta-Principles (p. 3)
  • Chapter 2 Running Lean Illustrated (p. 15)
  • Part 2 Document Your Plan A
  • Chapter 3 Create Your Lean Canvas (p. 23)
  • Part 3 Identify the Riskiest Parts of Your Plan
  • Chapter 4 Prioritize Where to Start (p. 49)
  • Chapter 5 Get Ready to Experiment (p. 57)
  • Part 4 Systematically Test Your Plan
  • Stage 1 Understand Problem
  • Chapter 6 Get Ready to Interview Customers (p. 71)
  • Chapter 7 The Problem Interview (p. 81)
  • Stage 2 Define Solution
  • Chapter 8 The Solution Interview (p. 95)
  • Chapter 9 Get to Release 1.0 (p. 111)
  • Stage 3 Validate Qualitatively
  • Chapter 10 Get Ready to Measure (p. 121)
  • Chapter 11 The MVP Interview (p. 127)
  • Chapter 12 Validate Customer Lifecycle (p. 135)
  • Stage 4 Verify Quantitatively
  • Chapter 13 Don't Be a Feature Pusher (p. 145)
  • Chapter 14 Measure Product/Market Fit (p. 155)
  • Chapter 15 Conclusion (p. 169)
  • Appendix: Bonus Material (p. 173)
  • Index (p. 197)

Author notes provided by Syndetics

<p>Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.</p>

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