Sistema de Bibliotecas Universidad de América | SISTEMA DE BIBLIOTECAS

ACERCA DE NOSOTROS

The startup owner´s manual : the step-by-step guide for building a great company / Steven Blank, Bob Dorf

By: Blank, Steve [autor]
Contributor(s): Dorf, Bob [autor]
Publisher: California (Estados Unidos) : K&S Ranch, ©2012Description: xxix, 571 páginas : ilustraciones ; 24 cmContent type: texto Media type: no mediado Carrier type: volumenISBN: 0984999302Subject(s): El emprendimiento social | Empresas -- Colombia -- Estudio de casos -- 2004 | Nuevas empresas comercialesDDC classification: 658.11
Contents:
The path to disaster: a startup is not a small version of a big compay. -- The path to the Epiphany: the customer development model. -- An introduction to customer discovery. -- Introduction to customer validation.
Summary: More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability.
List(s) this item appears in: MBA
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
Book Book B. Posgrados
En carrito para ordenar en estante
Colección general 658.11 B642 (Browse shelf) 2012 1 Available 0000041878
Total holds: 0

Enhanced descriptions from Syndetics:

Now a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a "new math" for startups: "metrics that matter for fueling growth." The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? ...and how to activate customers or users on arrival? Who are the right "first customers," and why? ...plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.

Include appendix and index. -- Appendix A. Customer development chesklists. -- B. Glossary. -- C. How to build a web startup: a simple overview.

The path to disaster: a startup is not a small version of a big compay. -- The path to the Epiphany: the customer development model. -- An introduction to customer discovery. -- Introduction to customer validation.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability.

Texto en ingles

There are no comments for this item.

to post a comment.

Powered by Koha