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Corporate planning : An executive viewpoint / Peter Lorange

By: Lorange, Peter [autor]
Publisher: Estados Unidos : Prentice - Hall, ©1980Description: x., 294 páginas : ilustraciones, tablas ; 24 cmContent type: texto Media type: no mediado Carrier type: volumenISBN: 013174755XSubject(s): Empresas | Negocios | Planificacion empresarialDDC classification: 658.401
Contents:
Purpose of corporate planning: strategic decision making. -- A conceptual approach to corporate planning. -- Auditing the company's strategic positions: determining planning needs. -- Implementation of corporate planning systems: general pitfalls and problems. -- Tailos-making the corporate planning system's design. -- Managinng the evolution of the corporate planning system. -- Executives' roles in planning. -- Corporate planning- A synthesis
Summary: This book presents advanced concepts for the design, implementation, and use of corporate or strategic planning systems. It attempts to present a unified concept of corporate planning based on a comprehensive conceptual scheme. Also, however, the book draws on advanced corporate practices so as to reflect the best of practitioners' viewpoints.
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Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
Book Book B. Campus los Cerros
Colección general
Colección general 658.401 L865 (Browse shelf) 1980 1 Available 0000041693
Total holds: 0

include contents

Purpose of corporate planning: strategic decision making. -- A conceptual approach to corporate planning. -- Auditing the company's strategic positions: determining planning needs. -- Implementation of corporate planning systems: general pitfalls and problems. -- Tailos-making the corporate planning system's design. -- Managinng the evolution of the corporate planning system. -- Executives' roles in planning. -- Corporate planning- A synthesis

This book presents advanced concepts for the design, implementation, and use of corporate or strategic planning systems. It attempts to present a unified concept of corporate planning based on a comprehensive conceptual scheme. Also, however, the book draws on advanced corporate practices so as to reflect the best of practitioners' viewpoints.

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