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Start your own business : The only startup book you'll ever need / Rieva Lesonsky

By: Lesonsky, Rieva [autor]Publisher: United States : Entrepreneur media Inc., ©1998Description: xiv, 720 páginas : ilustraciones, cuadros ; 23 cmContent type: texto Media type: no mediado Carrier type: volumenISBN: 1891984004Subject(s): Administracion de empresas -- Manuales | Emprendimiento | Nuevas empresas comerciales -- Administración | Pequeñas y medianas empresas -- GestiónDDC classification: 658.041
Contents:
Think. -- Introduction. -- Taking the plunge : get ready to be an entrepreneur. -- Good idea! : how to get an idea for your business. -- Good timing : should you launch your business full or part time?. -- Build it or buy it? : starting a business vs. buying one. pt. 2. Plan -- Choose your target : defining your market -- If you build it, will they come? : conducting market research -- The name game : naming your business -- Make it legal : choosing a business structure -- Plan of attack : creating a winning business plan -- It's official : don't forget licenses and permits -- Protect yourself : understanding patents, trademarks and copyrights -- Call in the pros : hiring a lawyer and an accountant -- pt. 3. Fund -- All in the family : financing starts with yourself and friends and relatives -- Nothing ventured, nothing gained : how to find and attract investors -- Looking for loans : the ins and outs of debt financing -- Fed funds : how to get government loans. Get set
Summary: A comprehensive guide to starting a business that discusses defining the market, offering credit, getting insurance, hiring employees, setting policies, purchasing business equipment, technology security, building a website, advertising, selling techniques, bookkeeping, managing finances, and other related topics.
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Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
Book Book B. Posgrados
Colección general
Colección general 658.041 L637 (Browse shelf) 1998 1 Available 0000041290
Total holds: 0

Enhanced descriptions from Syndetics:

Whether you're just thinking of starting a business, have taken the first few steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success.

Include index

Think. -- Introduction. -- Taking the plunge : get ready to be an entrepreneur. -- Good idea! : how to get an idea for your business. -- Good timing : should you launch your business full or part time?. -- Build it or buy it? : starting a business vs. buying one. pt. 2. Plan -- Choose your target : defining your market -- If you build it, will they come? : conducting market research -- The name game : naming your business -- Make it legal : choosing a business structure -- Plan of attack : creating a winning business plan -- It's official : don't forget licenses and permits -- Protect yourself : understanding patents, trademarks and copyrights -- Call in the pros : hiring a lawyer and an accountant -- pt. 3. Fund -- All in the family : financing starts with yourself and friends and relatives -- Nothing ventured, nothing gained : how to find and attract investors -- Looking for loans : the ins and outs of debt financing -- Fed funds : how to get government loans. Get set

A comprehensive guide to starting a business that discusses defining the market, offering credit, getting insurance, hiring employees, setting policies, purchasing business equipment, technology security, building a website, advertising, selling techniques, bookkeeping, managing finances, and other related topics.

Table of contents provided by Syndetics

  • On Your Mark (p. 1)
  • Part 1 You Gotta Start Somewhere (p. 3)
  • Chapter 1 Introduction (p. 4)
  • Chapter 2 Pop Quiz: Are you ready to be an entrepreneur? (p. 6)
  • The Entrepreneurial Personality (p. 6)
  • Your Strengths And Weaknesses (p. 8)
  • Go For The Goal (p. 10)
  • What's Your EQ? (p. 11)
  • Chapter 3 What's The Big Idea? How to get an idea for your business (p. 16)
  • Never Say Die (p. 22)
  • Just Do It! (p. 25)
  • Chapter 4 Time Is On Your Side ... Or Is It? Should you launch your business part time or full time (p. 28)
  • Chapter 5 Made From Scratch ... Or Store-Bought? Starting a business vs. buying one (p. 34)
  • Buying An Existing Business (p. 34)
  • Buying A Franchise (p. 42)
  • Buying A Business Opportunity (p. 51)
  • Part 2 Building Blocks (p. 59)
  • Chapter 6 Who Is Your Customer, Anyway? Defining your market (p. 61)
  • On A Mission (p. 67)
  • Chapter 7 If I Build It, Will They Come? Conducting market research (p. 72)
  • What It Is; What It Does (p. 73)
  • Market Research Methods (p. 81)
  • Secondary Research (p. 81)
  • Primary Research (p. 89)
  • Chapter 8 What's In A Name? Naming your business (p. 92)
  • Chapter 9 To Inc. Or Not To Inc.: Choosing a business structure (p. 100)
  • Sole Proprietorship (p. 100)
  • Partnership (p. 101)
  • Corporation (p. 104)
  • Limited Liability Company (p. 110)
  • Chapter 10 Get With The Plan: Creating a winning business plan (p. 114)
  • Chapter 11 Mother, May I? Don't forget business licenses and permits (p. 124)
  • Fictitious Name (DBA) (p. 124)
  • Business License (p. 126)
  • Health Department Permit (p. 126)
  • Liquor, Wine And Beer Licenses (p. 127)
  • Fire Department Permit (p. 129)
  • Air And Water Pollution Control Permit (p. 129)
  • Sign Permit (p. 130)
  • County Permits (p. 131)
  • State Licenses (p. 131)
  • Federal Licenses (p. 131)
  • Chapter 12 You Need Professional Help: Hiring a lawyer and an accountant (p. 133)
  • Hiring A Lawyer (p. 133)
  • Hiring An Accountant (p. 140)
  • Part 3 Where's The Money? (p. 149)
  • Chapter 13 Charity Begins At Home: Financing starts with yourself and friends and relatives (p. 151)
  • Do It Yourself (p. 151)
  • Friends And Family (p. 154)
  • Chapter 14 Nothing Ventured, Nothing Gained: How to find and attract investors (p. 163)
  • Equity Basics (p. 163)
  • Venture Capital (p. 165)
  • Earth Angels (p. 170)
  • Chapter 15 Can You Bank On It? The ins and outs of debt financing (p. 176)
  • Types Of Loans (p. 176)
  • Sources Of Financing (p. 180)
  • Applying For A Loan (p. 184)
  • Chapter 16 Ask Your Favorite Uncle: How to get government loans (p. 191)
  • Get Set (p. 211)
  • Part 4 Setting The Stage (p. 213)
  • Chapter 17 Location, Location, Location: Choosing a location for your business (p. 215)
  • Types Of Locations (p. 215)
  • Issues To Consider (p. 219)
  • What Can You Expect To Pay? (p. 229)
  • Commercial Leases (p. 229)
  • Chapter 18 First Impressions: Creating a professional image (p. 236)
  • Office Space (p. 236)
  • Designing A Logo (p. 240)
  • Business Cards (p. 241)
  • Selecting Stationery (p. 243)
  • Designing Your Sign (p. 243)
  • Chapter 19 Taking Stock: The lowdown on inventory (p. 246)
  • Inventory Control (p. 246)
  • Inventory Accounting (p. 254)
  • Suppliers (p. 256)
  • Chapter 20 To Your Credit: Offering your customers credit (p. 262)
  • Establishing A Credit Policy (p. 262)
  • Accepting Checks (p. 268)
  • Accepting Credit Cards (p. 271)
  • Accepting Debit Cards (p. 277)
  • Chapter 21 It's In The Mail: Setting up mailing and shipping accounts (p. 280)
  • Mailing Equipment (p. 280)
  • Sending Mail (p. 287)
  • Overnight Mail (p. 289)
  • Chapter 22 People Who Need People: Hiring your first employee (p. 291)
  • How To Hire (p. 291)
  • Alternatives To Full-Time Employees (p. 307)
  • Chapter 23 Treat Your "Children" Well: Developing an employee benefits plan (p. 316)
  • Benefit Basics (p. 316)
  • Health Insurance (p. 321)
  • Retirement Plans (p. 324)
  • Low-Cost Benefits (p. 327)
  • Employee Policies (p. 329)
  • Workplace Safety (p. 331)
  • Discriminatory Treatment? (p. 333)
  • Chapter 24 Cover Your Assets: Getting business insurance (p. 336)
  • Basic Insurance Needs (p. 336)
  • Choosing An Insurance Agent (p. 346)
  • Insurance Costs (p. 348)
  • Part 5 You'd Better Shop Around (p. 351)
  • Chapter 25 Stuff: Business equipment basics (p. 353)
  • Cost Cutters (p. 354)
  • Wise Buys (p. 359)
  • Chapter 26 Phoney Business: What kind of phone system do you need? (p. 363)
  • Phone Features (p. 363)
  • Long-Distance Services (p. 366)
  • Voice Mail (p. 371)
  • Chapter 27 Air Time: Buying pagers and cellular phones (p. 377)
  • Pager Pointers (p. 377)
  • Calling All Cell Phones (p. 379)
  • Shop Around (p. 381)
  • Chapter 28 Hit The Road: Should you lease or buy a car? (p. 385)
  • The Leasing Option (p. 385)
  • Fleet Leasing (p. 389)
  • Road Test (p. 392)
  • Chapter 29 Get Wired: Demystifying the world of computers (p. 395)
  • Know The Players On The Field (p. 395)
  • Low- Or High-End System? (p. 396)
  • Common Pieces And Parts (p. 397)
  • The Operating System (p. 402)
  • Office Productivity Software (p. 403)
  • Peripheral Devices (p. 406)
  • Unsung Necessities (p. 408)
  • Where To Buy? (p. 410)
  • Upgrading Your Computer (p. 412)
  • Chapter 30 Surf's Up: Making the Internet work for you (p. 414)
  • Benefits Of Going Online (p. 414)
  • Understanding The Internet (p. 415)
  • Good Connections (p. 419)
  • Chapter 31 Wise Buys: Shopping for copiers and fax machines (p. 422)
  • Choosing A Copier (p. 422)
  • Fax Facts (p. 428)
  • Multifunction Machines (p. 431)
  • Go! (p. 435)
  • Part 6 Strut Your Stuff (p. 437)
  • Chapter 32 To Market, To Market: Advertising and marketing your business (p. 439)
  • Creating A Marketing Plan (p. 439)
  • Where To Advertise (p. 443)
  • Print Advertising (p. 445)
  • Radio And TV Advertising (p. 451)
  • Direct Mail (p. 456)
  • Classified Ads (p. 474)
  • Co-op Advertising (p. 477)
  • Measuring Advertising Effectiveness (p. 478)
  • Chapter 33 Spread The Word: How to promote your business (p. 480)
  • Getting Publicity (p. 480)
  • Special Events (p. 486)
  • Networking (p. 490)
  • Chapter 34 Net Works: Setting up your company Web site (p. 496)
  • Do You Need A Web Site? (p. 496)
  • Getting Online (p. 497)
  • Setting Up A Web Site (p. 499)
  • Attracting Visitors To Your Site (p. 505)
  • Keeping Visitors At Your Site (p. 506)
  • Chapter 35 Show and Sell: Effective selling techniques (p. 508)
  • Understanding Your Unique
  • Cold-Calling (p. 512)
  • Following Up (p. 516)
  • Making Sales Presentations (p. 516)
  • Chapter 36 Keep 'Em Coming Back: Offering superior customer service (p. 526)
  • Building Customer Relationships (p. 526)
  • Customer Service (p. 528)
  • Part 7 By the Books (p. 535)
  • Chapter 37 Bean-Counting 101: The basics of bookkeeping (p. 537)
  • The Bookkeeping Advantage (p. 537)
  • Basic Accounting Principles (p. 538)
  • Accounting System Components (p. 540)
  • Cost Accounting (p. 548)
  • Under Control (p. 552)
  • Financial Statements (p. 555)
  • Chapter 38 Making A Statement: How to create financial statements (p. 558)
  • Creating Financial Statements (p. 559)
  • Cash Flow Analysis (p. 565)
  • Chapter 39 Watch Your Pennies: Effectively managing your finances (p. 571)
  • Gross Profit Margin And Markup (p. 571)
  • Break-even Analysis (p. 577)
  • Working Capital Analysis (p. 580)
  • Building A Financial Budget (p. 589)
  • Sensitivity Analysis (p. 593)
  • Chapter 40 The Tax Man Cometh: What you need to know about taxes (p. 595)
  • First Things First (p. 595)
  • Ins And Outs Of Payroll Taxes (p. 596)
  • Declaration Of Independents (p. 598)
  • Selecting Your Tax Year (p. 600)
  • Filing Your Tax Return (p. 601)
  • Sales Taxes (p. 602)
  • Tax-Deductible Business Expenses (p. 603)
  • Tax Planning (p. 606)
  • Chapter 41 If At First You Don't Succeed... Learning from your failures (p. 609)
  • Business Failure (p. 609)
  • Appendix A Business Resources (p. 617)
  • Appendix B Government Listings (p. 634)
  • Appendix C Small-Business-Friendly Banks (p. 647)
  • Index (p. 655)

Reviews provided by Syndetics

CHOICE Review

This handbook for business start-up, edited by Entrepreneur Magazine's editorial director, covers an extensive list of topics in 41 chapters, such as evaluation of personal goals and business ideas, groundwork for a business plan, financing (including a section on government loans), business location, facility planning and equipment, hiring and human resources policies, advertising and marketing, and accounting. The book is well organized, and although each topic is briefly covered, there are numerous questionnaires, worksheets, forms, and checklists providing adequate depth for initial comprehensive planning. The book is user friendly with four different types of helpful tip boxes: Beware, Bright Idea, Dollar Stretcher, and Smart Tip. Three appendixes contain contact information for business resources, government listings, and small-business-friendly banks. Based on Entrepreneur's 21 years of covering the business of small business, this 675-page book offers insight and expertise designed to increase the success of business ownership. General readers; undergraduates and students of two-year business programs; practitioners. K. C. Brannen; formerly, Creighton University

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