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Strategy pure and simple : How winning CEOs outthink their competition / Michel Robert

By: Robert, Michel [autor]
Publisher: United States of America : Mc Graw Hill, ©1993Description: xii, 228 páginas : ilustraciones, tablas ; 24 cmContent type: texto Media type: no mediado Carrier type: volumenISBN: 0070531315Subject(s): Empresas -- Dirección -- Planificación estratégica | Estratégias empresariales -- Competencias | éxito en Los Negocios -- Estados Unidos | Planificacion estrategica -- Estados UnidosDDC classification: 658.4012
Contents:
Fire, ready, aim : the best way to lose the game. -- Coping with change. -- The CEO's vision : the starting point of strategic thinking. -- Determining the strategic heartbeat of the enterprise. -- Determining the strategic capabilities of the business. -- Articulating the business concept of the enterprise. -- Corporate or business unit competition?. -- Managing your competitor's strategy : the General Patton approach to competition. -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation. -- The dos and don'ts of strategic alliances. -- CEOs talk about the strategic thinking process. -- The logistics of the strategic thinking process.
Summary: Examines the nature of business success, and supplies a strategic thinking plan for pursuing opportunities, allocating resources, and beating competition. The book shows how executives and upper-level managers can position organizations for strategic success by pinpointing what attracts customers. comes this bold new approach to helping CEOs set clear goals for their organizations, establish effective strategies for reaching them, and communicate those strategies persuasively to the employees.
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Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
Book Book B. Posgrados
Colección general
Colección general 658.4012 R639 (Browse shelf) 1993 1 Available 0000041093
Total holds: 0

Includes index. -- Some pages are striped

Fire, ready, aim : the best way to lose the game. -- Coping with change. -- The CEO's vision : the starting point of strategic thinking. -- Determining the strategic heartbeat of the enterprise. -- Determining the strategic capabilities of the business. -- Articulating the business concept of the enterprise. -- Corporate or business unit competition?. -- Managing your competitor's strategy : the General Patton approach to competition. -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation. -- The dos and don'ts of strategic alliances. -- CEOs talk about the strategic thinking process. -- The logistics of the strategic thinking process.

Examines the nature of business success, and supplies a strategic thinking plan for pursuing opportunities, allocating resources, and beating competition. The book shows how executives and upper-level managers can position organizations for strategic success by pinpointing what attracts customers. comes this bold new approach to helping CEOs set clear goals for their organizations, establish effective strategies for reaching them, and communicate those strategies persuasively to the employees.

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