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Harvard business review on doing business in China / Harvard Business School Press

By: Harvard Business School Press [autor]Series: Harvard business review paperback seriesPublisher: Boston, Massachusetts : Harvard Business School Press, ©2004Description: 204 páginas : ilustraciones, gráficos ; 22 cmContent type: texto Media type: no mediado Carrier type: volumenISBN: 1591396387Subject(s): Empresas comerciales extranjeras - china | Empresas comerciales internacionales - china | Inversiones extranjeras - chinaDDC classification: 658.4052
Contents:
The great transition. -- The Chinese negotiation. -- The hidden dragons. -- Short-term results: the litmus test for success in China. -- Entering China: an unconventional approach. -- To reach China's consumers, adapt to Guo Qing. -- Trouble in paradise. -- The forgotten strategy.
Summary: Home to a quarter of the world's population, China, with its rapid growth, expanding openness, and developing consumer market, has become a hotbed of opportunity - and risk - for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China.
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Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
Book Book B. Posgrados
Colección general
Colección general 658.4052 H339 (Browse shelf) 2004 1 Available 0000049009
Total holds: 0

Include index

The great transition. -- The Chinese negotiation. -- The hidden dragons. -- Short-term results: the litmus test for success in China. -- Entering China: an unconventional approach. -- To reach China's consumers, adapt to Guo Qing. -- Trouble in paradise. -- The forgotten strategy.

Home to a quarter of the world's population, China, with its rapid growth, expanding openness, and developing consumer market, has become a hotbed of opportunity - and risk - for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China.

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