Harvard business review on doing business in China / Harvard Business School Press
Series: Harvard business review paperback seriesPublisher: Boston, Massachusetts : Harvard Business School Press, ©2004Description: 204 páginas : ilustraciones, gráficos ; 22 cmContent type: texto Media type: no mediado Carrier type: volumenISBN: 1591396387Subject(s): Empresas comerciales extranjeras - china | Empresas comerciales internacionales - china | Inversiones extranjeras - chinaDDC classification: 658.4052| Item type | Current location | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Book
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B. Posgrados Colección general | Colección general | 658.4052 H339 (Browse shelf) | 2004 | 1 | Available | 0000049009 |
Enhanced descriptions from Syndetics:
The 50th title in the HBR paperback series highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. China is the world's hottest market right now. It is predicted to remain the fastest growing major economy for the next decade and beyond, so corporations are eager to get in on a piece of the action - The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. On the flip side, China is a region infamous for its significant cultural and governmental complexities. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.
Include index
The great transition. -- The Chinese negotiation. -- The hidden dragons. -- Short-term results: the litmus test for success in China. -- Entering China: an unconventional approach. -- To reach China's consumers, adapt to Guo Qing. -- Trouble in paradise. -- The forgotten strategy.
Home to a quarter of the world's population, China, with its rapid growth, expanding openness, and developing consumer market, has become a hotbed of opportunity - and risk - for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China.
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