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Harvard business review on doing business in China / Harvard Business School Press

By: Harvard Business School Press [autor]Series: Harvard business review paperback seriesPublisher: Boston, Massachusetts : Harvard Business School Press, ©2004Description: 204 páginas : ilustraciones, gráficos ; 22 cmContent type: texto Media type: no mediado Carrier type: volumenISBN: 1591396387Subject(s): Empresas comerciales extranjeras - china | Empresas comerciales internacionales - china | Inversiones extranjeras - chinaDDC classification: 658.4052
Contents:
The great transition. -- The Chinese negotiation. -- The hidden dragons. -- Short-term results: the litmus test for success in China. -- Entering China: an unconventional approach. -- To reach China's consumers, adapt to Guo Qing. -- Trouble in paradise. -- The forgotten strategy.
Summary: Home to a quarter of the world's population, China, with its rapid growth, expanding openness, and developing consumer market, has become a hotbed of opportunity - and risk - for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China.
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Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
Book Book B. Posgrados
Colección general
Colección general 658.4052 H339 (Browse shelf) 2004 1 Available 0000049009
Total holds: 0

Enhanced descriptions from Syndetics:

The 50th title in the HBR paperback series highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. China is the world's hottest market right now. It is predicted to remain the fastest growing major economy for the next decade and beyond, so corporations are eager to get in on a piece of the action - The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. On the flip side, China is a region infamous for its significant cultural and governmental complexities. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.

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The great transition. -- The Chinese negotiation. -- The hidden dragons. -- Short-term results: the litmus test for success in China. -- Entering China: an unconventional approach. -- To reach China's consumers, adapt to Guo Qing. -- Trouble in paradise. -- The forgotten strategy.

Home to a quarter of the world's population, China, with its rapid growth, expanding openness, and developing consumer market, has become a hotbed of opportunity - and risk - for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China.

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