Strategic management : an integrated approach / Charles W. L. Hill, Gareth R. Jones.
Publisher: Boston : Houghton Mifflin, ©2001Edition: 5th. edDescription: 32, xxxi, 512, [606] páginas : ilustraciones, tablas ; 30 cmContent type: texto Media type: no mediado Carrier type: volumenISBN: 0618147209Subject(s): Estados Unidos | Filosofia de la administracion | Planificacion empresarial | Planificacion estrategicaDDC classification: 658.4012Item type | Current location | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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B. Posgrados Colección general | Colección digital | CD 658.4012 H455 (Browse shelf) | 2001 | 1 | Available | 0000030177 | ||
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B. Posgrados Colección general | Colección general | 658.4012 H455 (Browse shelf) | 2001 | 1 | Available | 0000030176 |
Incluye Annual Update, referencias bibliográficas e índice.
Introduction to strategic management. -- The nature of competitive advantege. -- Strategies. -- Implementing strategy. -- Cases in strategic management.
El libro contiene: Preface. pte.1. Introduction to strategic management. cap.1. The strategic management process. cap.2. Stakeholders and the Corporate Mission. pte.2. The nature of competitive advantage. cap.3. External analysis: the identification of industry opportunities and threats. cap.4. Internal analysis: resources, capabilities, competencies, and competitive advantage. pte.3. Strategies. cap.5. Building competitive advantage through functional-level strategy. cap.6. Business-level strategy. cap.7. Competitive strategy and industrial environment. cap.8. Strategy in the global environment. cap.9. Corporate strategy: vertical integration, diversification, and strategic alliances. cap.10. Corporate development: building and restructuring the corporation. pte.4. Implementing strategy. cap.11. Designing organizational structure. cap.12. Designing strategic control systems. cap.13. Matching structure and control to strategy. cap.14. Implementing strategic change.pte.5. Cases in strategic management. Introduction. Sección A: Small business, entrepreneurship, and ethics cases. Sección B: Business level: domestic and global cases. sección C: Corporate level: domestic and global cases.
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