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Harvard business review on doing business in China / Harvard Business School Press - 204 páginas : ilustraciones, gráficos ; 22 cm. - Harvard business review paperback series .

Include index

The great transition. -- The Chinese negotiation. -- The hidden dragons. -- Short-term results: the litmus test for success in China. -- Entering China: an unconventional approach. -- To reach China's consumers, adapt to Guo Qing. -- Trouble in paradise. -- The forgotten strategy.

Home to a quarter of the world's population, China, with its rapid growth, expanding openness, and developing consumer market, has become a hotbed of opportunity - and risk - for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China.


Empresas comerciales extranjeras - china
Empresas comerciales internacionales - china
Inversiones extranjeras - china

658.4052 / H339

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