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1. Enciclopedia práctica de la pequeña y mediana empresa / editor Luis Borrás

by Borrás, Luis [autor].

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: Barcelona : Centrum, ©2004Availability: Items available for loan: B. Posgrados [Call number: CD 338.64203 E561] (4).

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2. Investigación de mercados contemporánea / Carl McDaniel, Roger Gates ; traducción María Teresa Aguilar ; revisión técnica Luis Alfonso Pérez.

by McDaniel, Carl [autor] | Aguilar, María Teresa [traductor] | Gates, Roger [autor] | Pérez, Luis Alfonso [Colaborador].

Edition: 4a. ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México : International Thomson Editores, ©1999Availability: Items available for loan: B. Campus los Cerros [Call number: 658.83 M141] (1).

3. Investigación de mercados / William G. Zickmund ; traducción Miguel Angel Sánchez Carrión ; Marcela Benassini Félix.

by Zikmund, William G [autor].

Edition: 6a. ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México : Prentice Hall Hispanomericana, ©1998Availability: Items available for loan: B. Campus los Cerros [Call number: 658.83 Z647] (1).
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4. Estrategia competitiva : técnicas para el análisis de los sectores industriales y de la competencia / Michael E. Porter

by Porter, Michael E [autor].

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México : Compañia Editorial Continental, ©1982Availability: Items available for loan: B. Posgrados [Call number: 658.401 P844] (1).

5. Manual de fusiones y adquisiciones de empresas / Juan Mascareñas Pérez-Iñigo.

by Mascareñas Pérez-Iñigo, Juan [autor].

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: Madrid : Mc Graw Hill, ©1993Availability: Items available for loan: B. Posgrados [Call number: 332.6 M395] (1).

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