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On the Radio : effectiveness of the Viva Seguro Financial Education Program / Catherine Rodríguez Orgales, Fabio José Sánchez Torres, Sandra Lucia Zamora Rodríguez.

By: Rodríguez Orgales, Catherine [autor]
Contributor(s): Sánchez Torres, Fabio José [autor] | Zamora Rodríguez, Sandra Lucía [autor]
Series: Documentos CEDE ; 19Publisher: Bogotá : Universidad de los Andes, Facultad de Economía, CEDE, ©2014Description: 33 páginas : ilustraciones, tablas ; 28 cmContent type: Media type: Carrier type: ISBN: 9771657533005Subject(s): Educación financiera | Mercado de capitales -- Enseñanza | Política monetaria -- EnseñanzaDDC classification: 332.401 Summary: Through a novel randomized control trial this paper estimates the impact of Viva Seguro, a financial education program that covers topics on risks and insurance management, on knowledge, attitudes and actual behavior. The program was broadcasted in two Colombian radio stations that have low and medium income households as target audience. Listeners from these radio stations comprise our treatment group. The control group is comprised by listeners from other two radio stations of similar characteristics and from the same broadcasting company. Using panel data information on both the treatment and the control group we find that giving financial education through such mass media channel has a positive impact on the knowledge of risks individuals face, the number of insurance they know exist and their perceived capability of understanding and handling insurance. No effect however is found on the knowledge of specific concepts of insurance, or their attitudes towards it, in savings behavior or the number of insurance bought. In general results show that delivering financial education through radio is a cost effective alternative in order to improve knowledge on insurance related concepts.
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Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
Book Book B. Campus los Cerros
Colección general
Colección general 332.401 R618 (Browse shelf) 2014 1 Available 0000048034
Total holds: 0

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Through a novel randomized control trial this paper estimates the impact of Viva Seguro, a financial education program that covers topics on risks and insurance management, on knowledge, attitudes and actual behavior. The program was broadcasted in two Colombian radio stations that have low and medium income households as target audience. Listeners from these radio stations comprise our treatment group. The control group is comprised by listeners from other two radio stations of similar characteristics and from the same broadcasting company. Using panel data information on both the treatment and the control group we find that giving financial education through such mass media channel has a positive impact on the knowledge of risks individuals face, the number of insurance they know exist and their perceived capability of understanding and handling insurance. No effect however is found on the knowledge of specific concepts of insurance, or their attitudes towards it, in savings behavior or the number of insurance bought. In general results show that delivering financial education through radio is a cost effective alternative in order to improve knowledge on insurance related concepts.

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