Normal view MARC view ISBD view

Planeación estratégica aplicada : Cómo desarrollar un plan que realmente funcione. / Leonard D. Goodstein.

By: Goodstein, Leonard D [autor].
Contributor(s): Nolan, Timothy M [autor] | Pfeiffer, J. William [autor].
Publisher: Santafé de Bogotá. : Mc Graw Hill, ©1998Description: 442 páginas : ilustraciones ; 24 cm.Content type: texto Media type: no mediado Carrier type: volumenISBN: 0070240205.Other title: Applied stategic Planning. A Comprehensive Guide.Subject(s): Administración de empresas | Asesores de Empresas | Cambio organizacional | Cultura corporativa | Planificacion Empresarial | Planificacion estrategica | Planificacion Estrategica | Recursos humanosDDC classification: 658.4012
Contents:
Introducción a la planeación estratégica aplicada. -- El proceso de prever el futuro. -- La cultura y la planeación estratégica aplicada. -- Roles potenciales del consultor. -- Planeación para planear. -- Monitoreo del entorno y consideraciones para su aplicación. -- Búsqueda de valores. -- Formulación de la misión. -- Diseño de la estrategia de negocios. -- Auditoria del desempeño. -- Análisis de brechas. -- Integración de los planes de acción, en forma vertical y horizontal. -- Planeación de contingencias. -- Implementación. -- Conclusiones y consideraciones para la repetición del ciclo.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
Book Book B. Posgrados
Colección general
Colección general 658.4012 G655 (Browse shelf) 1998 1 Available 0000030889
Book Book B. Posgrados
Colección general
Colección general 658.4012 G655 (Browse shelf) 1998 2 Available 0000030097
Total holds: 0

Enhanced descriptions from Syndetics:

Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.

Applied Strategic Planning surpasses other strategic planning models in many key areas, including:

Emphasis on organizational culture Integration of business and functional plans Performance audits Gap analysis Values clarification

Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including:

How to determine if an organization is ready for strategic planing Effectively communicate a corporate vision Recognize the role of culture in changing strategic direction Understand the various roles of a consultant Write effective mission statements Create contingency plans

Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, Applied Strategic Planning lets managers at the helm navigate expertly through today's unpredictable business climate.

Subtítulo tomado de la carátula.

Introducción a la planeación estratégica aplicada. -- El proceso de prever el futuro. -- La cultura y la planeación estratégica aplicada. -- Roles potenciales del consultor. -- Planeación para planear. -- Monitoreo del entorno y consideraciones para su aplicación. -- Búsqueda de valores. -- Formulación de la misión. -- Diseño de la estrategia de negocios. -- Auditoria del desempeño. -- Análisis de brechas. -- Integración de los planes de acción, en forma vertical y horizontal. -- Planeación de contingencias. -- Implementación. -- Conclusiones y consideraciones para la repetición del ciclo.

Table of contents provided by Syndetics

  • The Plan
  • Introduction to Applied Strategic Planning
  • The Process of Envisioning
  • Culture and Applied Strategic Planning
  • Potential Roles of the Consultant
  • Planning to Plan
  • Environmental Monitoring and Application Considerations
  • Values Scan
  • Mission Formulation
  • Strategic Business Modeling
  • Performance Audit
  • Gap Analysis
  • Integrating Action Plans--Horizontally and Vertically
  • Contingency Planning
  • Implementation
  • Conclusions and Recycling Considerations

Reviews provided by Syndetics

CHOICE Review

Goodstein, Nolan, and Pfeiffer draw from their extensive consulting experiences to provide this practical guide which is designed to assist organizations in identifying, systematizing, and implementing effective long-term strategies. The volume successfully addresses the integration of business and functional plans, performance audits, organizational culture analysis, gap analysis, and values clarification. Additionally, environmental scanning, mission formulation, action plans integration, and contingency planning are addressed. The authors offer a straightforward, comprehensive guide to actually doing applied strategic planning through pragmatic aids such as models and a checklist which deal with every significant aspect of the planning process. The 15 chapters contain numerous anecdotes, charts, diagrams, and cartoons to illustrate the concepts needed to implement effective step-by-step strategic planning. Although written primarily for managers and consultants, academicians and advanced undergraduate and graduate students will find the book useful. J. W. Leonard; Miami University

Author notes provided by Syndetics

TIMOTHY M. NOLAN , Ph.D., is president of Innovative Outcomes, Inc., in Milwaukee, Wisconsin. He is also president of the Applied Strategic Planning Institute, an organization committed to making the strategic-management technology advanced by this book broadly available. His consulting practice is devoted to the related areas of strategy development and innovation. Dr. Nolan's clients range from new businesses to the largest coporations and include for-profit, not-for-profit, and governmental organizations.

LEONARD D. GOODSTEIN , Ph.D., is a consulting psychologist based in Washington, D.C., and a senior vice president of Pfeiffer & Company. Dr. Goodstein is the former executive vice president and CEO of the American Psychological Association, and he served as president and chairman of the board of University Associates, Inc., following thirty years as a professor of psychology at three major American universities. As a consultant to management, he specializes in strategic planning and executive development.

J. WILLIAM PFEIFFER , Ph.D., J.D., president of Pfeiffer & Company, is an experienced consultant to business and government. He has served on the faculties of the University of Iowa, Indiana University, Indiana University Medical Center, and Purdue University. He has been the editor, co-editor, or co-author of numerous books on strategic planning and human resource development (including Pfeiffer & Company's Annual series in Human Resource Development and ten volumes of A Handbook of Structured Experiences for Human Relations Training).

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha